Executive Motors Limited, the luxury automotive arm of Meghna
Executive Holdings has introduced the seventh-generation flagship model of The
BMW 7 Series which is synonymous for sheer driving pleasure, lounge-like comfort
and digitalization to the next level.

The launch event of the BMW 735i took place at Radisson Blu in Dhaka on
Saturday.

The front-end design of the all-new BMW 7 Series is dominated by features that are
typical of the brand, but a clear distinction is maintained between the new luxury
model and its stalemates in the BMW range. Unique equipment features, such as
the multi- sensory vehicle experience BMW iDrive with BMW Curved Display,
highlight its status as a symbol of the BMW Group’s innovative strength.

Regarding the latest edition from the BMW 7 series, Executive Motors Limited &
Meghna Executive Holdings’ director operations Mr. Ashique Un Nabi said that the
luxurious sedan embodies the epitome of automotive excellence and combines
state-of-the-art technology with, unmatched comfort, and exhilarating
performance.

“We are confident that the all-new BMW 7 Series will redefine the standards of
luxury and driving pleasure in the Bangladeshi automotive market,” he added.
The upright front end and new interpretation of the twin headlights and BMW
kidney grille – both are signature BMW design elements. The standard BMW crystal
headlights and the iconic glow of the kidney grille enhance the impressive presence
of the front end by creating an aura of premiumness.

The BMW 735i comes as standard with adaptive LED headlights including matrix
high beam and the selective Beam non-dazzling high beam assistant. The light
functions are divided into two separate areas.

This fully digital screen grouping consists of a 12.3-inch information display behind
the steering wheel and a control display with a screen diagonal of 14.9 inches. The
steering wheel and the gear selector on the centre console also have a new design.
The BMW Interaction Bar makes its debut here as a new breed of control/operation
and design element. This functional unit, which boasts highly effective backlighting,
extends across the full width of the instrument panel and well into the door panel
trim.

Customers in Bangladesh now have the option power of a petrol engine combined
with 48 Volt mild hybrid technologies. The all-new BMW 735i comes with a super
smooth in-line six-cylinder engine reputed for the inherent butter smooth operation
& developing a power output of 286 hp.
The new multi-sensory vehicle experience BMW iDrive included as standard in the
all-new BMW 7 series allows drivers to enjoy intuitive, multimodal control of vehicle,
navigation, infotainment and communication functions.