India’s reputed audio and wearable brand ‘boAt’ now officially available in Bangladesh

  • May 29, 2023

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Source: The Daily Star

A well-known audio and wearables company from India called boAt has made a deal with DX Group to sell their goods in Bangladesh. Because of this, their goods can now be bought legally in Bangladesh.

Bangladeshi conglomerate DX Group will sell boAt’s goods in all of the country’s major cities, such as Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet, and Barishal.

There will be true wireless (TWS) earbuds, smartwatches, neckbands, headphones, speakers, charging, and more in the line-up. DX Group will also help boAt bring on local partners, get new customers, and grow its business.

The company that owns boAt is called Imagine Marketing Ltd. It was started in 2013 and has a wide range of products, including music gear, smart wearables, personal grooming, and mobile accessories. The brand boAt was started by the company Imagine. It sells products with a focus on lifestyle at costs that young people can afford.

DX is the name of a group of 12 businesses in Bangladesh that work together in the distribution, retail, and service areas. DX was started in 2011.