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Source: The Daily Star
PepsiCo’s Lay’s, one of the world’s most popular potato chip brands, will manufacture its chips in Bangladesh.
According to a press release, “Lay’s Make in Bangladesh” program has been launched in collaboration with Transcom Consumer Products Ltd to demonstrate the company’s unwavering commitment to Bangladesh.
The concept was unveiled at a manufacturing factory in Bogura by Ahmed ElSheikh, president of PepsiCo India region, and Simeen Rahman, global chief executive officer of Transcom.
“The establishment of the manufacturing unit dedicated to making the iconic Lay’s potato chips, at the plant, serves as a powerful testament to Lay’s unwavering commitment to supporting the local community and driving economic growth in the region,” PepsiCo said.
The program was launched as a result of PepsiCo’s presence in the country for over two decades as a result of its strong and profitable cooperation with Transcom Group.
Taking advantage of Lay’s existing popularity in Bangladesh, this project will address the robust and rising local demand for unique forms and flavors in the developing potato chips sector, providing consumers with a wonderful snacking experience, according to the company.
Lay’s has set a target of acquiring 10,000 tonnes of high-quality chip-grade potatoes for its Bogura facility, due to buy-back agreements with more than 1,200 local farmers.